Brand sprints for ambitious companies ready to move beyond expectations and become what they're meant to be.

An award-winning design studio built on precision, sensibility, and high-level craft, delivering premium brand systems through a focused two-week sprint, where speed is driven by clarity, structure, and deliberate execution.

We do this because we believe every
brand carries the potential to leave its
mark on the world, and developed with
focus, not friction.

Services Brand Identity Brand Strategy Motion Design Verbal Guidelines 3D Design Illustration

Sectors Technology Art and Culture Food and Beverage Fashion and Luxury Healthcare and more...

Ampère® reimagines
coffee as a symbol
of impulse and
recharge.

Inspired by batteries and energy systems, the brand connects the ritual of drinking coffee to the act of re-energizing (...)

October 13th 2025

Ampère® coffee packaging — 3D visualization

From House to Disco®
translates queer Latin
identity into a global
dancefloor language.

Rooted in intuition and connection, the duo's visual identity captures the tension between raw energy and emotional release (...)

September 29th 2025

From House to Disco — turntable visualization

Syrentis® turns
thermal engineering
into a language of
trust and precision.

A full rebranding for one of the most promising names in controlled-temperature logistics for vaccines and high-value therapies (...)

April 30th 2025

Most branding processes fail at the operational level, not at the creative one.

Without a clear system, decisions lose strength, revisions drag on, and the work struggles in real-world application.

Here, branding is handled as a structured process, each sprint removes uncertainty, shortens timelines, and brings focus through intentional decisions. Alongside, you can follow each step of the process, understanding exactly how the outcome is built.

What truly sets this apart isn’t just the sprint itself, but the fact that two senior designers lead two independent directions in parallel, creating real contrast, stronger choices, and a level of depth no single perspective can deliver.

00. Boarding Phase

The Boarding Phase is designed to align context, references, and expectations with precision removing ambiguity before execution begins. The process starts with a structured briefing form, completed prior to kickoff, allowing the team to enter the first call with clarity.

The kickoff call combines briefing and moodboard exploration in a single session, where inputs are discussed, references are reviewed, and preferences are identified in real time. The studio then synthesizes these inputs into a clear creative direction, which is formalized before execution begins.
00. Two week sprint

A structured two-week brand sprint where core identity elements are developed in a continuous flow. A mid-point call takes place on day seven, presenting two distinct directions created by our senior designers. One is selected, and the final week is used for refinement and delivery with consistency, speed, and precision across all outputs.
00. Presentation

At the end of two weeks, the complete system is presented to the client. Any revisions requested after the presentation are handled through a token system a fixed allocation of individual component adjustments included in each plan. Each token covers the replacement of one brand component.
00. Final delivery

After formal approval, the final files are organized and delivered via Google Drive. If the project includes Brand Expansion, this is where the brand gains depth beyond its foundation with motion, art direction, verbal guidelines and other components developed with the same level of control as the core identity.

It costs too much
to not live up to your potential

Rubrika

Freelancer

Traditional Agency

Ask yourself this:
how fast did the past
two weeks pass by?

Most branding processes are slowed down by the way they are structured. Traditional agency models rely on unclear briefs, shifting direction, and multiple revision cycles that extend timelines without adding real clarity.

Without a controlled system, decisions become diluted and progress loses speed. A structured approach removes this friction and turns branding into a focused, time-bound process.

Rubrika

Traditional Agency

Freelancer

Brand delivered in 2 weeks

3 to 6 months

1 to 4 months

Fixed tiers, no surprises

Opaque custom quotes

Pre-defined calls

Unstructured meetings

Senior designers only

Mixed levels

No team

One project at a time

Multiple clients in parallel

“Rubrika completely transformed our brand. The speed was unreal, but what impressed us most was the level of quality and clarity in every detail. No back-and-forth, no confusion just sharp, strategic design delivered fast. It felt like working with a top-tier in-house team.”

“Working with the Rubrika team on the DCK Burger rebranding was an experience far beyond what I expected. They quickly understood the essence of the brand and transformed it into a stronger, more current identity, aligned with the next step of the business. A strategic, well-executed work with results to be proud of.”

“The work of Rubrika, was essential to Falarthur. They listened with sensitivity to every reference I shared, from classical literature to the aesthetics of Gustave Doré, including the RPG universe and the tone of the live streams, and transformed all of it into a cohesive, mature, and original visual universe that accurately conveys the multifaceted essence of the channel.”

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Bruna Ferreira and Livia Lanzoni Founders From House to Disco™

Renato Fecchio Founder DCK®

Arthur Vinicíus Founder Falarthur

Paulo Rogério
Art Director &
Graphic Designer

Founder and Art Director at Rubrika®, I've spent the last 9 years helping brands, professionals, and creative businesses find visual and narrative direction. What I do, at its core, is translate what you want to communicate into something people understand without needing an explanation. Sometimes that's a visual identity. Sometimes it's the way you talk about what you do. Most of the time, it's both.

Throughout my career, I've had the privilege of working with renowned global brands such as Volkswagen, Havaianas, Lotus, Werder Bremen, Itaú, Congstar, OPPO, and Engie.

When I'm not working, you'll probably find me playing Counter-Strike.

Manoel Michael
Creative Director &
Graphic Designer

Hi, thank you for visiting. I’m Mano, Founder and Creative Director at Rubrika®. A multidisciplinary designer and art director born in Brazil.

My work reflects a passion for color, texture, and illustration, drawing inspiration from the vernacular and popular culture of Northeastern Brazil especially Recife, the city where I was born.

Over the years, I’ve had the opportunity to collaborate with inspiring teams and help create work for brands such as AB InBev (Guaraná Antarctica and Água AMA), Havaianas, The Ring, Great Wall Motors, WhatsApp Brazil, Nestlé (Carnation Hot Chocolate), Engie, Jornal O Globo, and others.

I’ve worked at agencies including Droga5, Publicis Canada (Toronto), Africa Creative, Asia and Viela Design.

Always focused on refining and exploring ideas that inspire.

Leonardo Rios
Client Director &
Graphic Designer

Hey there! Leo here. Founder and Client Director at Rubrika®, a multidisciplinary designer and illustrator from Brazil with 6 years of experience helping brands find direction through work that feels crafted, organic, and human.

I started as an independent freelancer, and that path led me to build my own studio focused on food & beverage. Since then, I’ve worked with remarkable brands across Brazil, creating projects that feel rewarding when I see them living inside client spaces.

From brand identities, illustration workshops and creative direction, design has always been a daily satisfaction, a way of translating ideas into something people can see, feel, remember, and experience. And I’ll tell you what: if you book a call with us, say "AC/DC is the best rock band ever" and I might have a little discount waiting for you. Just sayin'

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Special Clients

2026

TBA
Global
Campaign

2026

TBA
Campaign

2025

Brand
Assets
Refresh

2025

Episodes:
Who are you when
no one is looking?

2024